If we concern quite a lot about protecting our personal data and feel uncomfortable about giving it away, why do we keep doing it? Researchers from WNYC made a project to explore this conundrum and it is called privacy paradox. It is a five-day series of challenges aims to help you know how you act online and take back control over your personal information and digital identity.[17] You will take a quiz about your privacy personality, and then receive series of newsletters and mini-podcasts. 

Figure 2:  Privacy Paradox, WNYC

In the challenge of the third day, the challenge let you to install “Apply Magic Sauce” – A personalisation engine that accurately predicts psychological traits from digital footprints of human behaviour[18]. It is more like a test game but it can explain something to some extent. After connecting with Facebook and Twitter, it will suggests your information like age, gender, hobbies, etc, according to what you posted.

There is no doubt that the starting point of Privacy Paradox is great. However, think about this, this project should collect personal information of all users as their research resources. It seems like if you want to get something from the Internet, you must give away first. It is a quite difficult problem – the more we reveal, the more privacy we desire.

Data has its value. However, we can not define the exact numerical value with an existing standard. Can it be given a function of circulation, or medium of exchange, like currency? Can it be sold and bought in a market? Who can decide how much your data worth? That’s interesting problems that are worthy to explore.