Case studiesThesis & FMP
Sensible data project
Sensible Data by Martin Hertig is an interesting installation that asks what personal data is worth to you.  First, Take a selfie and upload it to iPad, and then, it gives a self-portrait sketch and writes down your mood, age, gender by a drawing robot. At last, the user presses a button for a stamp to own this postcard. After the game is completed, the user will receive an email from the device, sending them all the data (fingerprint, photo, and e-mail) that matching by the system based on absurd criteria (The amount of lines of the portrait).
As the artists said,”This project allowed me to explore the issues of ‘confidence’ surrounding data collection systems: fun in exchange for personal data. You have to trust another stranger you do not know before you take part in this game. Those information that the artist collect are very basic(even you can just get them on his social media, personal website and business card. However, receiving an information card from a stranger is exciting due to the matching formula.
It is a trial that we can get tangible information made by others without simply knowing them in their social media. It is interactive, highly-participated, and fun in art. But we should also know the boundary of the content that we can let others know in real life. People well get real fun to exchange simple data like this, but they would definitely not accept exchanging secrets and too much privacy information that would offend them.
Persona Non Data
Persona Non Data is a project created with the collective Art is Open Source by Salvatore Iaconesi and Oriana Persico. It is a sort of meta-exhibit: people interact with it by visiting the spaces of the whole Big Bang Data exhibition and, by doing that, they generate data which is captured and visualised.  Visitors generate data as soon as they enter. Moving, talking, standing… all these tiny things will be captured and collected, finally visualized into digital data. The artists create a world that people cannot choose whether to contribute or not in the first place, but just because they are there.
The most interesting point is, you have more rights to control whether you are willing to contribute your data, you can express yourself and make choices about how your data is used. The whole process is transparent, the users are fully aware of what is going on.
“This is how we transform a cultural institution – in this case, an exhibition space – into a data generator.” This project creates a new way to let people feel the data they generate in daily actions intuitively and encourages them to interact with data on their own initiative, instead of hiding and limitedly available.
This project talk about the truth of data. Do you think data represents the “truth”? The answer is no, although it seems like that. The reason is data that be visualized has its own purpose, approaches and parameters which will change the data you collect. It reminds me to think about how the data become not that true during the process of transmission. As the artist said, you are communicating an opinion, a point of view in a delightful way, instead of being risk communicating to people that you are visualising the “truth”. It reminds me to care more about the existence, meaning, and usability of data and create our own content(view, standard) and make sense of them.